Mathew Foster

is a Creative Director at Play in San Francisco, CA. Find me on LinkedIn, or say

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Over 15 years of experience as a creative director and multidisciplinary designer has led me from the advertising weirdos at Wieden+Kennedy to the digital brand and experience innovation company Instrument. In 2009, rolling in the waves of the recession, I co-founded the Official Mfg Co in Portland, Oregon with Fritz Mesenbrink and Jeremy Pelley.

Lured south by the California sun, I started Radical Co-op, a commercial art & design studio in Los Angeles in 2015. Working with clients across the American west, RADCO concepted and developed ground-up brand identities for emerging businesses and applied our distinctive ethos for long-standing brands. At the outset of 2020, just as the "novel coronavirus" was becoming a thing, my family and I relocated to Milwaukee, Wisconsin to lead the global brand marketing team at Harley-Davidson as Creative Director.

Currently, I'm helping build brands that resonate deep into the future with SF-based studio Play, as Creative Director.

. . . . .

  1. Play
  2. Creative Director
  3. Jan 2022—Current
  1. Harley-Davidson Motor Co.
  2. Creative Director, Global Brand Marketing
  3. Jan 2020—Nov 2021
  1. Radical Co-operative
  2. Founder, Creative Director
  3. 2014—2020
  1. Official Mfg Co
  2. Co-Founder, Creative Director
  3. 2009—2012
  1. Instrument
  2. Web Designer
  3. 2008—2009
  1. Wieden+Kennedy
  2. Studio Designer
  3. 2006—2008

. . . . .

Notable Mentions
Brand New: Friday Likes 297
The Dieline: Big Softee
Brand New: Friday Likes 281
AiD podcast #2
Herb Lester: Local Knowledge
FTF w/ Ludlow Kingsley
AiD podcast #1
Brand New: Friday Likes 239
Packaging of the World
Otis Design Lecture
3x3 Art Center Lecture
Art of the Menu
The Design Kids
Brand New: Friday Likes 174
Paper Chase Press
The Dieline
Coffee w/ a Sign Painter
Snacks Quarterly
Cool Hunting