Our scope of work touched almost every piece of this company, including consultation on the choice of a new name. Logo, brand marks, typography. All the stationery. Sales assets. Regulatory stickers on the bike, hazard warnings on the battery that you should never see, graphics on the plastics. Owner's Manuals. The sales van fleet wraps. Heck, we even directed the painters when the company moved to a larger facility in Brisbane to help spiff the place up. What an insanely badass motorcycle, lost to the tides of Bay Area startup fairytales. RIP, Alta.

Designers:
Timmy Kucynda, Neil Hubert

Photography:
Jason Hansen, Todd Tankersley