Burgerlords is a very collaborative creative effort with owners Fred & Max Guerrero. RADCO helped build the base identity to launch the original Chinatown location and helped evolve the system and interiors a few years later when they expanded into Highland Park — we helped take the moves from the walk-up, outdoor dining vibe and expand on what that could be in a more traditional setting.

We knew of this crew from going to events at Slow Culture: aware of where these guys came from helped to understand where they ultimately wanted to go. To come out of the gates with a blog-to-table burger shack in Chinatown made our main concept really clear: the identity should be "highly sharable." Check #burgerlords, get hungry, and remember: this is Chinatown's #1 hamburger.

Designers:
Neil Hubert, Eric McHenry

Photography:
Morgnar

Food/Menu Photos:
David Lopez, Taylor Rainbolt