A pioneer in the field of additive manufacturing, Lumafield launched an easy-to-use CT scanner to give engineers unprecedented 3D X-ray vision. Anchored in the tagline Look Within—which serves as both a clear explainer and a metaphysical credo to an engineer’s calling—the design system reflects the prowess of this superpower.

The brand mark is a flattened isometric shape of 3D axes, framed in the crosshairs of precision and rigor. The system flowers with a vibrant palette derived from CT scan color maps, leveraging slices of objects as super graphics and art moments.

To show off just how amazing these 3D scans are, we designed a living archive within their website: a compendium of “outcomes paired with intentions,” serving as a peek into what the software can do, and a sibling to the fun going on at Scan of the Month.

Play
Alli Berk, Brion Nuda Rosch, Casey Martin, Claire Whitman, David Schermer, Dylan Wells, Ellis Latham-Brown, Emerson Ward, Jeffrey Grustern, Kelly Scheurich, Kyle Beck, Lauren Konig, Lindsay McMenamin, Marcio Flausino, Rob Chron, Rosie Manning, Simon Blanckensee, Stian Rasmussen

Strategy
Reedwords

Web Development
Ottofeller

Animation/Motion
David Kopidlansky, Lauren Koenig