The guys behind Bludso's, Golden State and Cofax have been building a small empire over the past several years. They opened up Prime Pizza back in 2014 when Damiano's closed down and left a pizza-shaped hole on Fairfax. When they secured a second location in Little Tokyo, they tasked us with a re-brand which turned into taking on interiors, signage and packaging. While a major inspiration point is classic NYC, we aimed for a vibe that also feels at home in Los Angeles.

primepizza.la

Designer:
Neil Hubert

Photography:
Laura Ford